Elevator Music
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Summary
Regional Sales & Branch Manager with proven success directing sales teams, creating and implementing sales strategies, and maximizing company revenues. Profit and loss professional whose experience includes developing and implementing service, modernization, and installation business.
Expertise
Revenue & Profit Growth | Business Development | Sales Strategy & Execution | P&L Leadership | Team Leadership & Talent | Market Expansion | Key Account Management | CRM & Sales Analytics
Professional Experience
Sports Lighting Regional Sales Manager
Musco, Jul 2021 – Present
- Direct a team of 10 sales professionals across a 13-state territory.
- Develop and execute sales plans for reps that have varying degrees of experience.
- Maintained an 80% market share while continuously growing margin profitability through strategic pricing and territory expansion.
- Implemented cross-selling strategies across Musco’s complete product catalog and led go-to-market execution for new product releases.
- Recognized as 2024 Runner Up for “Coolest Thing Made in Iowa” by the Iowa Association of Business and Industry.
- Identify market penetration strategies in undeveloped geographical areas.
- Provide best-in-class lighting solutions for customers. Look at example below

New LED lighting installed by a competitor (left) and replaced by Musco (right) 4-years later. No glare, no hot spots, light contained to field, excellent uniformity!
HVAC Control Sales / Account Manager
Automated Logic, Dec 2020 – Present
Provide service agreement offerings and connected services to building owners and property managers. Responsible for the growth and expansion of existing accounts by showing added value. Partner with other sales engineers to improve profit generation from accounts through collaboration on other owner influenced work including time and material, connected services, and projects.
Fire Protection Sales Manager
Johnson Controls, Nov 2018 – Jun 2020
- Managed a 15-person sales organization delivering $15M+ in revenue across Iowa and Nebraska markets.
- Exceeded FY2020 quota targets within 8-months during unprecedented Covid pandemic disruptions.
- Doubled pipeline capacity from 2x to 4x budget through early-phase project engagement and organic lead generation.
- Revived “Lunch and Learn” program resulting in a 20% increase in spec share.
- Modernized sales operations by transitioning to digital Bluebeam takeoffs, cutting estimating errors by 10%.
- Awarded the 2019 Merit Award for excellence in strategic objectives (sole recipient out of 600 regional employees).
- Implemented an account management cadence with large customers to increase communication resulting in improved scores in customer satisfaction.
- Improved forecasting accuracy by 20% and achieved top regional Salesforce adoption through peer training.
- Successful in finding ways to improve communication with other departments through tools like Microsoft Forms, Flow (Power Automate), and Power BI.
- Developed proactive succession plans for retiring employees.
Elevator Branch Manager
KONE, Dec 2012 – Nov 2018
- Held full P&L accountability for Iowa branch operations spanning service, modernization, and new installations.
- Led a 30+ member sales and field operations team, driving performance, execution, and customer satisfaction.
- Develop talent and manage action plans to secure successful execution of branch and people performance.
- Consistently delivered annual targets of $10M+ in orders and $1M+ EBITDA.
- Expert in CRM and Salesforce usage of sales rep management.
- Developed, implemented, and attained an annual business plan, operating budget, and orders budget.
- Successfully executed business segment objectives, driving improvements in safety, quality, installation efficiency, and market pricing.
- Responsible for managing HR related processes including people development, staffing, compensation, performance management, and union labor relations.
Recommendations
Education
Master of Business Administration (MBA)
University of Denver
GPA: 3.63 / 4.00
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Bachelor of Science Business Administration
Iowa State University
GPA: 3.51 / 4.00
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Memberships & Credentials
- Iowa Elevator Safety Board (2014-2022). Appointed by Governor Terry Branstad; advised state leadership, legislature, and agencies on elevator and escalator safety.
- LEED® Green Assoc. (2010-2014) credential issued from the Green Building Certification Institute
- Iowa Chapter of US Green Building Council (2010-2014)
- Rotary Club of Ankeny, Paul Harris Fellow (2006-2021)
- Ankeny YMCA Property Committee (2012-2019)
- Active member of Ankeny Golf & Country Club (2005-present)